Matemasie Font

Overview

Matemasie is an ultra-bold display typeface distinguished by rounded edges and top-weighted letterforms. It is inspired by the Adinkra symbol "Mate Masie," meaning "what I hear, I keep" — embodying the importance of listening and communication in oral traditions. The typeface symbolizes the principles of communication, wisdom, knowledge, prudence, and connection.

Process

The design process aimed to respect and reflect the traditional symbolism, allowing the modern typeface to serve as both a functional tool and a cultural tribute. The typeface captures both the artistic and spiritual essence of "Mate Masie" through its unique typographic features.

Goal

The goal of the typeface is a celebration of African heritage while meeting contemporary design standards. Adinkra symbols express themes connected to the history, beliefs, and philosophy of the Asante people, often with proverbial meanings that signify wisdom. These symbols also describe historical events, human and animal behavior, plant forms, and object shapes.Drawing on this Adinkra symbol, the design connects with Africa's rich graphical heritage. The creation of Matemasie was a journey to craft a typeface that resonates with the spirit of Africa, drawing deeply from its roots.

Result

Matemasie is more than a collection of letters; it is a testament to the rich mosaic of African culture and tradition. Like the symbol that inspired it, Matemasie whispers stories of ancient wisdom and caution through its elegant curves. It is hoped that Matemasie's story will continue to evolve with various styles, inspiring typographers to explore the depths of African culture and wisdom.

"Working with Abdulbaki was an incredible experience. His attention to detail and commitment to understanding our brand's mission helped us achieve a bold and cohesive identity that truly represents who we are. We couldn't be happier with the results!"

Daniel White

,

Operations Director